Graphic Designer
FlixBus
2018 - 2021
RESPONSIBILITY
SUMMARY
The goal of efficiency whilst maintaining brand guidelines was approached with creation of a grid systems, style guides and templates.
As business scaled, design needs increased. Each print project required manual editing time. The business need to balance quantity and quality became essential.
CHALLENGE
SOLUTION
A grid system was created with different paper sizes for print. The style guide provided clear guidance on use of components, especially to communicate the sustainability aspect of the brand. As last step in the process, templates for reoccurring graphics were designed for efficiency.
SOCIAL MEDIA
SOCIAL MEDIA
The goal of building engagement on social media was addressed by creating on-brand, informative, and emotional graphics.
The business necessity to keep the brand’s community engaged and customer need of belonging met at a common need of social media graphics. Although the graphics varied in objective, the consistent purpose of engagement remained.
CHALLENGE
SOLUTION
The new social graphics were approached as templates with reoccurring elements. The diagonal divider in image collages was created to represent forward movement. The layouts for this channel remained image or vector based, with minimal use of text for direct communication.
