Senior Brand Experience Designer
Wellster Healthtech Group
2021 - Present
RESPONSIBILITY
SUMMARY
MySummer, a female health brand and GoSpring, a male health brand from Wellster, bring empowerment towards sexual healthcare. The goal to build brand awareness and reach new customers was taken on by pitching inclusive campaign concepts.
In interviews, existing users shared that they remember previous advertisements of the brand due to the bold approach. The business problem however was that not enough new customers were being acquired.
CHALLENGE
SOLUTION
In order to broaden reach, I suggested to consider modern values in society today. Concepts were pitched, covering both unconventional thinking and social considerations. The main theme was inclusivity, with sub-themes of body positivity, female empowerment, and re-shaping of gender norms for progressive communication.